4. how does it feel?

I was introduced to the concept by Malcolm Gladwell’s second book Blink;

“Thin-slicing is not an exotic gift. It is a central part of what it means to be human. We thin-slice whenever we meet a new person or have to make sense of something quickly or encounter a novel situation. We thin-slice because we have to, and we come to rely on that ability because there are lots of hidden fists out there, lots of situations where careful attention to the details of a very thin slice, even for no more than a second or two, can tell us an awful lot.”

That instant attraction to an image, a person, or an entire concept is innate.  We are either grabbed by something or we’re not.  These are thoughts and preconceptions that haven’t developed, they’ve appeared and it is this same intrinsic understanding is dissected by Richard Seymor during his Ted Talk on how beauty feels.

Both thinkers explain that we are “slaves” to the first few seconds of perception.  That tiny amount of time has the power to inform and impress upon viewers and much of this stems from previous interests, notions, and opinions.  Snap judgments like these can limit possibilities or keep things consistent, depending on how one chooses to look at it.  At the end of the [art director’s] day, it is these crucial and impressionable moments that matter most, only for the reason that they rope the viewer in to the bigger picture.


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