9. on beauty

O Boticário – Make B iPhone (ENG) from AlmapBBDO Internet on Vimeo.

One of the largest cosmetic distributors in the world, O Boticario sells more than just their makeup in this clip.  They highlight their brand as one that is technologically together by acknowledging the fact that magazines are the underdog.  They do an awesome job of expressing the benefits of the product in an honest way through the use of multimedia.  This video makes me wonder when smart phones will be a common accessory while one leafs through a physical magazine.

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